Engineering your success
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Todd
Product
What’s the most exciting change you foresee on the horizon of social media marketing?
Integrated social media marketing that bridges paid, owned, and earned media, combined with holistic attribution across touchpoints and online channels.
Where should focus be placed in social media marketing today?
Measuring and optimizing campaigns throughout the customer engagement cycle. Learning what resonates with prospects and customers.
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Reut
Product
What do you love about working at Kenshoo Social?
Working at Kenshoo Social requires innovative thinking, creativity, and spending a lot of time on Facebook. What’s not to love?
Do you prefer music or silence while solving the world’s social media problems? What’s on your playlist?
Silence helps me concentrate, but new ideas come faster with music on. I have a playlist especially for work: Cut Copy, Maximum Balloon, Matthew Dear, Grimes, and more.
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Z
Product
What’s the most exciting change you foresee on the horizon of social media marketing?
Mobile FBX and Social RTC.
Where should focus be placed in social media marketing today?
Optimization — automate the flow, build efficiency that drives better results.
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Dan
Product
Where should focus be placed in social media marketing today?
Clicks-to-Bricks meets earned media.
What do you love about working at Kenshoo Social?
My friends at work are just plain fun to be with. They’re also very passionate about what they do.
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Gil
Product
What’s the most exciting change you foresee on the horizon of social media marketing?
Facebook Exchange is definitely an exciting change in the way we’re used to working with social media. It will be interesting to see how this evolves!
What do you love about working at Kenshoo Social?
The people! And the fact that things change so quickly in social media marketing that every day brings new issues to the table!
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Adi
Research and Development
Where should focus be placed in social media marketing today?
Focus needs to be on retargeting.
What do you love about working at Kenshoo Social?
The people, and the dynamic environment — Facebook is constantly releasing new features!
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Alon
Product
Where should focus be placed in social media marketing today?
Optimization to serve measurable added value.
Do you prefer music or silence while solving the world’s social media problems? What’s on your playlist?
I listen to music in a wide range of styles.
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Amir
QA
What’s the most exciting change you foresee on the horizon of social media marketing?
Different combinations of social networks and search engines, as they become more and more connected to one another.
What’s your signature catch phrase?
“Two more minutes, please!”
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Denise
Research and Development
Do you prefer music or silence while solving the world’s social media problems? What’s on your playlist?
Music, mostly Latin.
What’s your signature catch phrase?
“Even the longest journey starts with a small step.”
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Eyal
Labs
What’s the most exciting change you foresee on the horizon of social media marketing?
Real-Time Bidding (RTB)
Where should focus be placed in social media marketing today?
The optimization of RTB ads!
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Itai
Labs
What’s the most exciting change you foresee on the horizon of social media marketing?
The arrival of Facebook’s ad network!
Do you prefer music or silence while solving the world’s social media problems? What’s on your playlist?
Music. I like The Cure, Asaf Avidan, and Jeff Buckley.
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Roy
Research and Development
What do you love about working at Kenshoo Social?
Nothing can stop us! There is no problem that we can’t solve and we aim to solve ALL the problems — regardless of the amount of effort it entails.
Do you prefer music or silence while solving the world’s social media problems? What’s on your playlist?
When I work on complicated problems, it doesnt matter if its completely silent or I’m in the middle of a hard rock concert — I just dont hear anything when my brain is in 100% CPU 
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Yael
QA
Do you prefer music or silence while solving the world’s social media problems? What’s on your playlist?
We’re the social team so we must be social — we play music out loud in the room so everyone can hear! We mostly like classic rock and Hebrew music.
What’s your signature catch phrase?
“I’ve encountered something weird.”
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Yaniv
Research and Development
What do you love about working at Kenshoo Social?
The precise, fast-paced dynamics. It’s like building a tower on a spaceship traveling at warp-speed.
Do you prefer music or silence while solving the world’s social media problems? What’s on your playlist?
I enjoy listening to either J.S. Bach (loudly) or Katy Perry (quietly) while designing new, cool features for Social 2.0.
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Adam
Client Services
What do you love about working at Kenshoo Social?
The can-do spirit, and the drive to help our clients succeed.
Do you prefer music or silence while solving the world’s social media problems? What’s on your playlist?
Music! Kanye West gets me through my day.
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Patience
Partnerships
Where should focus be placed in social media marketing today?
Advertisers now have the tools to test and learn how all the pieces of their campaign work together. Focus on customer first—make sure your campaign is well-received. Then measure and optimize for better results.
What do you love about working at Kenshoo Social?
I love the company’s fast pace, intelligent people, get-it-done attitude, and humble nature.
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Brian
Sales
What’s the most exciting change you foresee on the horizon of social media marketing?
The ability of advertisers to measure every bit of social media communication against revenue.
Do you prefer music or silence while solving the world’s social media problems? What’s on your playlist?
As a musician myself, you’d think I can listen to it while I work, but that’s not the case. On my commute I listen to Andrew Bird, Devotchka, Hot Chip, Philip Glass, Sigur Rós.
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Crystal
Client Services
What do you love about working at Kenshoo Social?
The Social team, of course! Not to mention working in the heart of San Francisco, where we can get Freshroll and Chipotle multiple times a week.
Do you prefer music or silence while solving the world’s social media problems? What’s on your playlist?
Music! Depends on the day, but my favorites include Phoenix, Two Door Cinema Club, Kaskade, The Cure, and Flo Rida’s “I Cry.”
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Paul
Sales
Where should focus be placed in social media marketing today?
“Illuminate” is what is happening today – so we are right on target! Ubiquitous, easy to implement tracking, smooth creation flow and crystal-clear dashboard reporting is what will let CxO execs quantify the value of the social channel.
What’s your signature catch phrase?
“Do you want the fish or to be a fisherman?”
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Katy
Product
What’s the most exciting change you foresee on the horizon of social media marketing?
Kenshoo’s 2.0 Product!
What’s your signature catch phrase?
I find myself saying, “That doesn’t surprise me” a lot lately.
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Kevin
Sales
What’s the most exciting change you foresee on the horizon of social media marketing?
Mobile. The number of smartphone users is rising fast. Everyone is sharing, liking, and updating all across the planet. How to capture that audience will be crucial.
Where should focus be placed in social media marketing today?
Learning how to tie together paid, owned, and earned media. Each aspect relates to the other, so being savvy and having great content along with paid ads to drive users to that content is huge.
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Thomas
Sales
What’s the most exciting change you foresee on the horizon of social media marketing?
Social media marketing is a moving target; it’s exciting to be on the cusp of that. New options are being rolled out all the time to connect advertisers and consumers like never before.
What’s your signature catch phrase?
“Sleep is overrated.”
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Tim
Sales
Where should focus be placed in social media marketing today?
Connecting social media efforts in a holistic strategy across paid, owned, and earned media to illuminate the value.
Do you prefer music or silence while solving the world’s social media problems? What’s on your playlist?
Music for sure! Bing Crosby during the holidays, otherwise probably Ray LaMontagne.
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Nadine
Client Services
What do you love about working at Kenshoo Social?
The constant innovation, energy and excitement working on a product that evolves by the day.
What’s your signature catch phrase?
“Gimme the gossip!”
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Sunpyo
Client Services
Where should focus be placed in social media marketing today?
How the social landscape is changing, beyond just ROI and CPX. Making the voices of people tangible and then using that to make your product incredible.
What’s the most exciting change you foresee on the horizon of social media marketing?
How brands will communicate with the world, and the way social will shape the world with a brand’s share of voice.
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Amy
Client Services
Where should focus be placed in social media marketing today?
The integration of paid owned and earned and the companies who are doing it well today. Social attribution and cross channel attribution needs to live in the same platform in order to monetize all of the millions of dollars business are spending in each channel.
Do you prefer music or silence while solving the world’s social media problems? What’s on your playlist?
Music, of course! The type of problem dictates my music choice and we aren’t just talking T.Swift versus Tupac — my playlists loop in Broadway, Stravinsky and Ray Charles. Everyone around me is appreciative of my headphone use.
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Yael
QA
What do you love about working at Kenshoo Social?
You can never predict what’s going to happen in the social media market. It keeps us on our toes and compels us to exceed our own abilities. Social is never boring.
Do you prefer music or silence while solving the world’s social media problems? What’s on your playlist?
Music —mostly classic rock, some Hebrew rock, indie, and folk.
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Hadas
Research and Development
What do you love about working at Kenshoo Social?
The people are great, and are excellent at working as as a team.
What’s your signature catch phrase?
“Smile, and the world will smile with you.”
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Sivan
General Manager
Where should focus be placed in social media marketing today?
The advertiser-consumer connection end-to-end, and how to leverage any means to deliver a great experience cost-efficiently.
What’s the most exciting change you foresee on the horizon of social media marketing?
A true connection between ROI and owned, paid, and earned media.
What do you love about working at Kenshoo Social?
The whole vibe: the team’s determination, the pace of the market, the passion for figuring things out.
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