Press Coverage
See where Kenshoo Social has been popping up in trade publications,
blogs and mainstream media.
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Forrester: Paid social campaigns focus on content, branded apps
BtoB Online provides a brief mention of the the Forrester Research study commissioned by Kenshoo Social “The Key to Successful Social Advertising” noting the finding that companies with large social media marketing budgets prioritize funds to promote content on general social networks.
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Report says blending paid media with organic posting a successful social strategy
Kenshoo Director of Marketing Research Josh Dreller is quoted in a posting on Fierce CMO, referencing the Forrester study “The Key to Successful Social Advertising.”
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Organic Posting Is Most Popular Social Media Ad Tactic But Not The Most Successful
Business Insider posts a brief and provides a link to download the Kenshoo Social commissioned report by Forrester Consulting, “The Key to Successful Social Advertising.”
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Marketers prefer organic social tactics but ads most effective
MyCustomer.com disucsses the new Forrester study, commissioned by Kenshoo and quotes Kenshoo CMO Aaron Goldman on the topic of the use of social advertising programs.
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The Bid Management Tools Arms Race
Media Post Blogs discusses the bid management tools “arms race” and notes Kenshoo as one of the major search marketing players within it.
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Branded social content is most popular but paid ads are more successful
Brand Shandy shares key takeaways from the report by Forrester Consulting, commissioned by Kenshoo social, “The Key to Successful Social Advertising.”
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New Study Finds Organic Posting is Most Popular Social Media Tactic but Paid Advertising is Most Successful
E Content discusses the Forrester report “The Key to Successful Social Advertising” and the emphasis on the increased need for more sophisticated social advertising tactics to match marketers objectives.
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Even paid social marketing needs custom content to fuel results
Brafton shares key stats from the Kenshoo Social commissioned report by Forrester Consulting, “The Key to Successful Social Advertising” noting that 73% of surveyed brands manually publish social media content to their profiles.
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Few Social Media Advertisers Using Advanced Targeting
According to the recent Forrester Consulting report, which was consigned by Kenshoo Social “The Key to Successful Social Advertising” 35% of advertisers target many small, specific audiences when buying ads or paying to promote content on social media, as reported by Marketing Charts.
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One in Three Social Marketers Dissatisfied with Results
Media Post Blogs’ Erik Sass discusses results from the Forrester study commissioned by Kenshoo Social “The Key to Successful Social Advertising” which was a result of a survey of 105 social media advertisers who spend more than $100,000 per year on social ads.
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